Middle Data Analyst

Growe welcomes those who are excited to

• Own web analytics implementation and data quality: tracking plans, event taxonomy, tag management (GTM), and validation of new tracking releases;
• Analyze player behavior across the full funnel: registration, first deposit, retention, reactivation, churn;
• Define, validate, and monitor product KPIs related to user behavior, challenge metrics that don't reflect real business value;
• Develop self-service dashboards (Tableau) and data sources to help stakeholders answer routine questions without analyst involvement;
• Maintain culture of rigorous, honest analytics: document assumptions, quantify uncertainty, and flag when data can't answer the question.

We need your professional experience

• 2+ years in Product/Web/ or Data analytics;
• Strong SQL - window functions, CTEs, large datasets (Athena or similar is a plus);
• Hands-on experience with web analytics platforms (GA4, Amplitude, Mixpanel, or similar), including event design and tracking implementation, not just report consumption;
• Working knowledge of Google Tag Manager or a comparable tag management system and ability to read dataLayer specs and debug tracking issues;
• Experience with funnel analysis, cohort analysis;
• Proficiency with a BI tool (Tableau preferred), including data source design;
• Grounding in statistics as a plus: hypothesis testing, confidence intervals, statistical power, common experiment pitfalls (peeking, selection bias, cohort-maturity bias);
• Experience with JS/HTML/CSS as a strong benefit;
• Knowledge of specifics of SPA;
• English at least at Intermediate level (written and spoken);
• Experience with a high-frequency B2C domain (fintech, gaming, e-commerce) will be a plus.
• We appreciate if you have those personal features:
• Business-first mindset: you start from the decision that needs to be made, not from the data that happens to be available;
• End-to-end thinking: you naturally connect a landing page tweak to its downstream effect on deposits and LTV, rather than optimizing each stage in isolation;
• Intellectual honesty: you say "the data doesn't support this" even when the room wants a different answer, and you quantify how confident you actually are;
• Attention to data quality: you treat broken tracking as a first-priority incident, because every analysis downstream depends on it;
• Clarity over sophistication: you prefer a simple, explainable metric that stakeholders trust to a theoretically elegant one nobody understands;
• Ownership: you follow a question from raw event to business decision without waiting for a perfectly specified task.
• We are seeking those who align with our core values:
• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.